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Our Story

MAD's unique history explains why
our experiential learning for teams
is so innovative and enthusiastically received.

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Vision

Our Motivating Adventure

MAD’s team development seeks to build better businesses from the inside out, creating high performance organisations that people love to work for.
Not a typical startup business

A Phoenix
from Soviet Ashes

The story begins in the 1990s with MAD’s founders organising themed parties in Estonian night clubs to celebrate the fall of the Soviet Union. With their reputation for fun established they were asked to create themed business events for team learning and development.

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Our passion - helping others to scale the heights

Our Team

Our mission is to nurture and sustain great teams throughout client organisations built on fun, honesty, humility, passion, psychological safety and trust since we know that effective teams, not individuals, are the basic unit of organisational performance.

Achim Cremer

Executive coach, management consultant and leadership expert.

Achim is passionate about creating business environments that provide sustainable high performance across the board.

A German national, he has lived in the UK for more than 15 years and loves the country and its people.

Les Murray

Executive coach, scaleup consultant, and leadership team facilitator.

Les works on making strategy and its implementation simple so that business leaders and their teams achieve more.

Away from work he enjoys hillwalking in Scotland, the odd round of golf and relaxing with family and friends.

Mark Ashton

Executive coach, team coach, B2B sales consultant, transatlantic business specialist.

Mark helps leaders, managers and teams to solve tough business problems, sustain great performance and fulfil their potential.

He lives in the Yorkshire Dales National Park, loves the great outdoors, and is passionate about his role as a husband, adoptive father, family member and trusted friend.

Ingmar Elm

Team coach, personal coach, mentor.

He has been actively working with team development using the MAD approach for 20 years.

Ingmar resides in Estonia and loves to spend time in nature, gardening and living a slow and mindful life.

A business which took off on its own

Capturing the Imagination of Teams

The company was formed in 2002 in Estonia, taking its name from the initials of the three founders.

Solely via repeat business and word of mouth MAD has worked with over 500 clients and delivered over 2,000 team experiences in the private, public and third sectors. Clients include blue-chip corporations as well as the high growth startups for which Estonia is famous.

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Founder

Achim Cremer

Founder

Ingmar Elm

Founder

Les Murray

Founder

Mark Ashton

“MAD is really exciting. If I didn’t have a day job I’d be here all the time! It created a magical sense of mutual caring in a group of us who’d never met before. Going outside to do problem solving activities is fantastic. Videoing these activities is absolute gold, and I found the opportunity to review and reflect on the video in the afternoon session tremendously valuable.”
Debbie Smith Owner, S&L Planning Consultants

Are you interested in
having more fun
and getting better results
at work?

We'd love to see you on one of our
MAD experiential learning events.
Please get in touch to find out more.

Contact